Over-the-top (OTT) platforms have emerged as a transformative force in the world of entertainment, fundamentally altering the way we consume and experience content. These digital streaming services, delivered over the internet, have gained immense popularity and disrupted traditional television and film distribution models. In this paragraph, we will delve into the profound impact of OTT platforms on our entertainment landscape. OTT services empower users to watch what they want when they want. The on-demand nature of these platforms has shifted the balance of power from broadcasters to viewers, putting the audience in the driver's seat. This freedom to choose has given rise to a new era of binge-watching, where entire seasons of TV shows or movie franchises can be devoured in a single sitting. Original content production has become a hallmark of OTT platforms. Services like Netflix, Amazon Prime Video, and Disney+ invest heavily in creating exclusive and high-quality content. This strategy has not only attracted subscribers but also garnered critical acclaim and prestigious awards. The success of original series like "Stranger Things," "The Crown," and "The Mandalorian" has blurred the line between traditional television and streaming, making OTT platforms a formidable contender in the entertainment industry. The rise of OTT platforms has not been without its challenges and implications for traditional media. Cord-cutting, the act of cancelling cable or satellite TV subscriptions in favour of OTT services, has led to declining viewership for traditional broadcasters.